SBJ Marketing: MLB Gathering Intel On Ad Patches
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SBJ Unpacks: MLB opens season with 35 sponsors
A $17 million annual deal by the Red Sox stokes debate on the value of jersey patches in a market flooded with options
MLB MVPs offer marketability for sponsors
SBJ Atlas market report: Ranking Major League Baseball fandoms' love for esports
SBJ Atlas: State Farm the most active brand during MLB season
SBJ Marketing: Two Circles will sell Phillies' jersey patch
A $17 million annual deal by the Red Sox stokes debate on the value of jersey patches in a market flooded with options
SBJ Unpacks: MLB takes six new sponsors out to the ballgame in 2022
SBJ Marketing: Knicks likely seeking $30 million patch deal
2021 World Series: MLB caps rocky year with Braves vs. Astros title
New technology is helping MLB and its teams learn more about the actual age of its consumers
MLB Jersey Patches 'Inevitable' - Front Office Sports
Inside MLB's Approach to Fan Engagement and Social Media
Major tech and media layoffs create recession vibes, dampening sponsorship, marketing across the industry
What MLB teams will have uniform ad patches in 2023?
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