Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
Korean food company enters five-year 100M deal with Lakers
LA Lakers sign deal with food company Bibigo for new jersey patch
Lakers GM: All players on team will be vaccinated this season - Los Angeles Times
NBA's Highest-Paid Players 2022-23: LeBron, Curry, KD to Earn Combined $300M –
Lakers announce new jersey logo patch sponsor deal with Bibigo
Motorola patches to land on Padres jerseys in 2023 - The San Diego Union-Tribune
NYSportsJournalism.com - NBA Adds MrBeast To Jersey Patch Sponsorships
Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
Gomez_EBM_Assignment 3.pdf