Five ways technology is taking the live sport experience to another level - SportsPro
MLB.TV's growth as the top sports league streaming service
Google renews partnership with Major League Baseball
MLB unveils Gameday 3D experience for viewers
MLB unveils new virtual ballpark
Major League Baseball Is Hosting Its First Live Game in a Virtual Stadium - Decrypt
Snapchat's Augmented-Reality Lenses Find Their Way to the Ballpark - WSJ
The Metaverse and the Evolution of Sporting Events: A New Era of Fan Experience, by BluShark Media, Sep, 2023
Future of Football: How VR, AR and the metaverse could change the fan experience beyond recognition, Football News
MLB's Texas Rangers Standardize on Aruba at Globe Life Field to Deliver Premier, Immersive Fan and Event Experiences – KLA Laboratories
MLB Virtual Ballpark Offers Fans a New, Immersive Digital Experience for Consuming Live Games
Genius' BetVision Could be Used to Create Immersive Experiences for Core TV Audience