New documentary looks back on White Sox rebrand and hip-hop culture - Axios Chicago

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Behind the Scenes of Fitted in Black - Inside the White Sox

Podcast: How does ZiPS like the White Sox future pillars? - South Side Sox

Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

Who Came Up With The Iconic White Sox Look?

Documentary examines how Hip Hop teamed with White Sox logo

Hip Hop 50: All-Star Roster In Yankee Stadium

Locals share their holiday favorites in Chicago - Axios Chicago

New Chicago White Sox documentary features Comiskey Park's last year - Axios Chicago

Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th

Fueled by hip-hop, the Sox ball cap is now a staple of music and fashi

Chance the Rapper Narrates Chicago White Sox Video, Redesigns Hat