Chicago White Sox rebrand fueled by hip-hop, as explained in Fitted in Black - South Side Sox

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Behind the Scenes of Fitted in Black - Inside the White Sox

The White Sox Cap and Hip-Hop Culture

White Sox Logo

Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th

Fueled by hip-hop, the Sox ball cap is now a staple of music and fashi

Chicago White Sox

Chicago's Southwest Side

Behind the Scenes of Fitted in Black - Inside the White Sox

Men's Chicago White Sox '47 Black City Connect MVP Adjustable Hat

Behind the Scenes of Fitted in Black - Inside the White Sox

Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th

Chicago White Sox New Era Sidesplit 59FIFTY Fitted Hat - Black